Catherine Cameron

My career began over 25 years ago upon what I then thought was the completion of my post-graduate studies (English & Corporate Communications). Initially my focus was on building a career in the health and wellness sectors with the hope of inspiring Canadians to live healthier, happier lives. In the earliest years, I held the position of Manager, Communications, at Saint Elizabeth Health Care, followed by that of Director, Communications and Creative Services at Toronto East General Hospital. I also enjoyed working with Hill & Knowlton Canada, teaching marketing communications at Toronto’s Centennial College, and serving as National Ambassador of Active Living and Director of Social Media at ParticipACTION, and as Executive Director for a national not-for-profit organization.

In 1998, I established PR+, which underwent a re-branding and became CAMERON Communications in 2015. For the last 20 years, I have worked with an impressive roster of businesses, brands and clients within the health sector and well beyond. I’ve earned recognition for my leadership, executive coaching, writing, crisis communications and management skills, employee communication programs, media relations, and strategic digital and social media programs that inform, build brand equity, and support business and brand communications and development.

In addition to account management and project strategy and leadership services, I’m widely known for my written work. I’ve written scores of annual reports, impact reports, speeches for executives and politicians, and features on a variety of health and lifestyle topics. My work has been published by the Heart and Stroke Foundation and CBC, as well as in The Globe and Mail, National Post, Toronto Star, Today’s Parent, Canadian Living, Chatelaine, Best Health and Toronto Life. My work was widely read by Canadians on the physical activity/healthy lifestyle blog I launched for ParticipACTION from 2010-2014, and can also be found at Tennis Canada as well as by way of the column I write for DeerFields Clinic, Canada’s premium integrative medicine clinic.

Entrepreneurial and an ‘ideas’ person since childhood, over a decade ago I also launched a start-up fitness business aimed at getting Canadians moving. Just over a year into it, and with burgeoning interest, I handed the reigns (so to speak) to a national fitness brand with an interest in growing the program model. Today and every day, thousands of Canadians are moving more as a result.

I enjoy guest lecturing at Ontario colleges and universities and mentoring young professionals and entrepreneurs. Always eager to both teach and learn, I have also pursued additional post-secondary studies in psychology, business, and executive education and leadership.

I have two daughters, ages 20 and 16, and live in Toronto. My interests include: travel, running, hiking, politics, history, lifestyle medicine, mindfulness, practicing gratitude on a daily basis, and vegetarian and vegan cooking.