My career began over 25 years ago upon completion of my post-graduate studies (English & Corporate Communications). In the earliest years, I held the position of Manager, Communications, at Saint Elizabeth Health Care, followed by that of Director, Communications and Creative Services at Toronto East General Hospital. I also enjoyed working with Hill & Knowlton Canada, teaching marketing communications at Toronto’s Centennial College, and serving as National Ambassador of Active Living and Director of Social Media at ParticipACTION, and as Executive Director for a national not-for-profit organization.
In 1998, I established PR+, which underwent re-branding and became CAMERON Communications in 2015. My company provides services to an impressive roster of businesses, brands and clients within the health sector and well beyond. I’ve earned recognition for my leadership, executive coaching, writing, crisis communications and management skills, employee communication programs, media relations, and strategic digital and social media programs that inform, build brand equity, and support business and brand communications and development. Throughout my career I’ve also developed my natural coaching skills and today I also enjoy providing coaching services to professionals at all stages of their careers, as well as to volunteers, start-ups, and various boards.
I am also well-known for my written work. I’ve written scores of annual reports, impact reports, speeches for executives and politicians, and features on a variety of health and lifestyle topics. My work has been published by the Heart and Stroke Foundation and CBC, as well as in The Globe and Mail, National Post, Toronto Star, Today’s Parent, Canadian Living, Chatelaine, Best Health and Toronto Life. My work was widely read by Canadians on the physical activity/healthy lifestyle blogs I launched and wrote for ParticipACTION and Tennis Canada as well as by way of the column I write for DeerFields Clinic, Canada’s premium integrative medicine clinic.
My appreciation of active, healthy living also inspired me to become a fitness instructor and I have led fitness classes for over 30 years. Entrepreneurial and an ‘ideas’ person since childhood, over a decade ago I also launched a start-up fitness business aimed at getting Canadians moving. Just over a year into it, and with burgeoning interest, I handed the reigns to a national fitness brand with an interest in growing the program model. Today and every day, thousands of Canadians are moving more as a result.
I enjoy guest lecturing at Canadian colleges and universities and encouraging the next generation of young professionals. Always eager to both teach and learn, I have also pursued additional studies in psychology, business, and executive education and leadership.
I have two daughters, ages 22 and 18, and live in Toronto. My interests include: fitness and many active pursuits, travel and adventure, lifestyle medicine, mindfulness, and vegetarian and vegan cooking.