An accomplished Marketing Communications executive with a track record of consistently delivering measurable bottom-line results. An award-winning professional with over two decades of brand posturing, strategy, innovation, and reputation management. Extensive and diverse experience in strategy development, digital and social media, issues and reputation management, media and community relations, internal communications, public relations, and the development and leadership of skilled and deeply committed teams.
My career began over 25 years ago upon completion of my post-graduate studies (English & Corporate Communications). In the earliest years, I held the position of Manager, Communications, at Saint Elizabeth Health Care, followed by that of Director, Communications and Creative Services at what is now Michael Garron Hospital. I also enjoyed working with Hill & Knowlton Canada, teaching marketing communications at Toronto’s Centennial College, serving as National Ambassador of Active Living and Director of Social Media at ParticipACTION, and as Executive Director for a national charitable organization.
In 1998, I established CAMERON Communications. We provide services to an impressive roster of businesses, brands and clients within the health sector and beyond. I’ve earned recognition for my leadership, executive coaching, writing, crisis communications and management skills, employee communication programs, media relations, and strategic digital and social media programs that inform, build brand equity, and support business and brand communications and development. I also provide coaching services to professionals at all stages of their careers, as well as to volunteers, start-ups, and various boards.
I have two adult daughters and live in Toronto. My interests include: fitness and many active pursuits, travel and adventure, lifestyle medicine, mindfulness, and vegetarian and vegan cooking.